PinnedPublished inAbout Me StoriesAbout Me — Sandeep Nair“The best ideas come as jokes. Make your thinking as funny as possible.” — David OgilvyNov 12, 20201Nov 12, 20201
When My Boss Tore Up My Report, It Changed My Career ForeverHere’s how learning the hard way about the power of presentation transformed my work — and how it can transform yours, too.Oct 30Oct 30
Published inBetter MarketingWhy Your Product Isn’t Selling: The Power of Features, Benefits, and Value PropositionsCraft messaging that taps into customer emotions — lessons learned from growing 10 multimillion $ brands across 10 countries.Sep 233Sep 233
3 Limiting Beliefs Preventing You From Finally Becoming a Confident Brand MarketerEmbrace fresh perspectives, ditch perfection, and start building friends.Sep 22Sep 22
How My Boss Destroyed My Confidence and Taught Me an Invaluable LessonSometimes, the greatest lessons in leadership come from the worst experiences.Sep 8Sep 8
Finding Strength in Simplicity: My Kaya Toast StoryHow a daily ritual helped me overcome loneliness and culture shock in a new countrySep 4Sep 4
Published inBetter MarketingHow I Risked My Career to Save a Failing Project at P&GHow a bold, last-minute demo turned a risky marketing gamble into a career-defining victory at P&G.Aug 29Aug 29
Published inBetter MarketingDecathlon — a Sports Brand’s Playbook for IndiaHow a French budget sports good company is giving biggies like Nike and Adidas a run for their money in IndiaFeb 11, 2023Feb 11, 2023
My Marketing PhilosophyWhat’s the difference between scalable growth and having to fire your marketing team?Jun 5, 2022Jun 5, 2022
Published inBetter MarketingThe Curious Case of CRED’s campaignsHow a $6bn fintech startup used clever marketing to grow fastApr 19, 20221Apr 19, 20221