Sandeep Nair – Medium

Sandeep Nair

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About Me Stories

About Me — Sandeep Nair

“The best ideas come as jokes. Make your thinking as funny as possible.” — David Ogilvy

Nov 12, 2020

About Me — Sandeep Nair

Nov 12, 2020

When My Boss Tore Up My Report, It Changed My Career Forever

Here’s how learning the hard way about the power of presentation transformed my work — and how it can transform yours, too.

Oct 30

When My Boss Tore Up My Report, It Changed My Career Forever

Oct 30

Published in
Better Marketing

Why Your Product Isn’t Selling: The Power of Features, Benefits, and Value Propositions

Craft messaging that taps into customer emotions — lessons learned from growing 10 multimillion $ brands across 10 countries.

Sep 23

Why Your Product Isn’t Selling: The Power of Features, Benefits, and Value Propositions

Sep 23

3 Limiting Beliefs Preventing You From Finally Becoming a Confident Brand Marketer

Embrace fresh perspectives, ditch perfection, and start building friends.

Sep 22

Sep 22

How My Boss Destroyed My Confidence and Taught Me an Invaluable Lesson

Sometimes, the greatest lessons in leadership come from the worst experiences.

Sep 8

How My Boss Destroyed My Confidence and Taught Me an Invaluable Lesson

Sep 8

Finding Strength in Simplicity: My Kaya Toast Story

How a daily ritual helped me overcome loneliness and culture shock in a new country

Sep 4

Finding Strength in Simplicity: My Kaya Toast Story

Sep 4

Published in
Better Marketing

How I Risked My Career to Save a Failing Project at P&G

How a bold, last-minute demo turned a risky marketing gamble into a career-defining victory at P&G.

Aug 29

How I Risked My Career to Save a Failing Project at P&G

Aug 29

Published in
Better Marketing

Decathlon — a Sports Brand’s Playbook for India

How a French budget sports good company is giving biggies like Nike and Adidas a run for their money in India

Feb 11, 2023

Feb 11, 2023

My Marketing Philosophy

What’s the difference between scalable growth and having to fire your marketing team?

Jun 5, 2022

My Marketing Philosophy

Jun 5, 2022

Published in
Better Marketing

The Curious Case of CRED’s campaigns

How a $6bn fintech startup used clever marketing to grow fast

Apr 19, 2022

The Curious Case of CRED’s campaigns

Apr 19, 2022

Sandeep Nair

Sandeep Nair

Co-Founder, David & Who. I create strategic brand narratives for B2C startups with less than $10M ARR and help them drive revenue.

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