Sandeep Nair – Medium

Sandeep Nair

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About Me Stories

About Me — Sandeep Nair

“The best ideas come as jokes. Make your thinking as funny as possible.” — David Ogilvy

Nov 12, 2020

About Me — Sandeep Nair

Nov 12, 2020

Published in
Better Marketing

The Scandal That Taught Me the Importance of Marketing Metrics

When the stakes were high, data saved the day — and my career.

Dec 7, 2024

The Scandal That Taught Me the Importance of Marketing Metrics

Dec 7, 2024

7 Steps to Transform Your Weak Brand Vision into a Powerhouse

Discover actionable steps to turn your weak brand vision into a compelling revenue generator.

Nov 26, 2024

Nov 26, 2024

When My Boss Tore Up My Report, It Changed My Career Forever

Here’s how learning the hard way about the power of presentation transformed my work — and how it can transform yours, too.

Oct 30, 2024

When My Boss Tore Up My Report, It Changed My Career Forever

Oct 30, 2024

Published in
Better Marketing

Why Your Product Isn’t Selling: The Power of Features, Benefits, and Value Propositions

Craft messaging that taps into customer emotions — lessons learned from growing 10 multimillion $ brands across 10 countries.

Sep 23, 2024

Why Your Product Isn’t Selling: The Power of Features, Benefits, and Value Propositions

Sep 23, 2024

3 Limiting Beliefs Preventing You From Finally Becoming a Confident Brand Marketer

Embrace fresh perspectives, ditch perfection, and start building friends.

Sep 22, 2024

Sep 22, 2024

How My Boss Destroyed My Confidence and Taught Me an Invaluable Lesson

Sometimes, the greatest lessons in leadership come from the worst experiences.

Sep 8, 2024

How My Boss Destroyed My Confidence and Taught Me an Invaluable Lesson

Sep 8, 2024

Finding Strength in Simplicity: My Kaya Toast Story

How a daily ritual helped me overcome loneliness and culture shock in a new country

Sep 4, 2024

Finding Strength in Simplicity: My Kaya Toast Story

Sep 4, 2024

Published in
Better Marketing

How I Risked My Career to Save a Failing Project at P&G

How a bold, last-minute demo turned a risky marketing gamble into a career-defining victory at P&G.

Aug 29, 2024

How I Risked My Career to Save a Failing Project at P&G

Aug 29, 2024

Published in
Better Marketing

Decathlon — a Sports Brand’s Playbook for India

How a French budget sports good company is giving biggies like Nike and Adidas a run for their money in India

Feb 11, 2023

Feb 11, 2023

My Marketing Philosophy

What’s the difference between scalable growth and having to fire your marketing team?

Jun 5, 2022

My Marketing Philosophy

Jun 5, 2022

Published in
Better Marketing

The Curious Case of CRED’s campaigns

How a $6bn fintech startup used clever marketing to grow fast

Apr 19, 2022

The Curious Case of CRED’s campaigns

Apr 19, 2022

What do women want from marketing?

Capturing the hearts and minds of women in South east Asia

Mar 30, 2022

What do women want from marketing?

Mar 30, 2022

Published in
Better Marketing

How P&G spent $1.2 million on a failed advertisement

and how they eventually found their way back to market leadership by going back to the fundamentals.

Jan 18, 2022

How P&G spent $1.2 million on a failed advertisement

Jan 18, 2022

Is the ‘House of Zuck’ strong enough to survive the Facebook train wreck?

I published this article first in Forbes India and Moneycontrol via Storyboard 18. See link here.

Nov 14, 2021

Is the ‘House of Zuck’ strong enough to survive the Facebook train wreck?

Nov 14, 2021

Building brands for the modern Indian consumer

We are in a phase of brand building evolution where the traditional rulebooks are being re-written. In the era of “skip button” culture…

Sep 28, 2021

Building brands for the modern Indian consumer

Sep 28, 2021

How to grow Duolingo in India — a marketer’s perspective

“One language sets you in a corridor for life. Two languages open every door along the way.” — Frank Smith

Jun 2, 2021

How to grow Duolingo in India — a marketer’s perspective

Jun 2, 2021

Winning the streaming wars in India

A flashback:

Nov 9, 2020

Winning the streaming wars in India

Nov 9, 2020

Published in
Lessons from History

Liquor Diplomacy

In the 1700s, three great empires fought bitterly over the resource-rich region known as Carnatic in South India. Carnatic stretched from…

Nov 4, 2020

Liquor Diplomacy

Nov 4, 2020

Published in
Lessons from History

The Maharaja from Tipperary

In 1781, an illiterate, impoverished youth, twenty five years of age, deserted from the British Navy at Fort George, Madras. Given how the…

Oct 21, 2020

Artist’s impression of view of Fort George

Oct 21, 2020

Sandeep Nair

Sandeep Nair

Co-Founder, David & Who. I create strategic brand narratives for B2C startups with less than $10M ARR and help them drive revenue.

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