PinnedSandeep NairinAbout Me StoriesAbout Me — Sandeep Nair“The best ideas come as jokes. Make your thinking as funny as possible.” — David OgilvyNov 12, 20201Nov 12, 20201
Sandeep NairinBetter MarketingWhy Your Product Isn’t Selling: The Power of Features, Benefits, and Value PropositionsCraft messaging that taps into customer emotions — lessons learned from growing 10 multimillion $ brands across 10 countries.Sep 233Sep 233
Sandeep Nair3 Limiting Beliefs Preventing You From Finally Becoming a Confident Brand MarketerEmbrace fresh perspectives, ditch perfection, and start building friends.Sep 22Sep 22
Sandeep NairHow My Boss Destroyed My Confidence and Taught Me an Invaluable LessonSometimes, the greatest lessons in leadership come from the worst experiences.Sep 8Sep 8
Sandeep NairFinding Strength in Simplicity: My Kaya Toast StoryHow a daily ritual helped me overcome loneliness and culture shock in a new countrySep 4Sep 4
Sandeep NairinBetter MarketingHow I Risked My Career to Save a Failing Project at P&GHow a bold, last-minute demo turned a risky marketing gamble into a career-defining victory at P&G.Aug 29Aug 29
Sandeep NairinBetter MarketingDecathlon — a Sports Brand’s Playbook for IndiaHow a French budget sports good company is giving biggies like Nike and Adidas a run for their money in IndiaFeb 11, 2023Feb 11, 2023
Sandeep NairMy Marketing PhilosophyWhat’s the difference between scalable growth and having to fire your marketing team?Jun 5, 2022Jun 5, 2022
Sandeep NairinBetter MarketingThe Curious Case of CRED’s campaignsHow a $6bn fintech startup used clever marketing to grow fastApr 19, 20221Apr 19, 20221
Sandeep NairWhat do women want from marketing?Capturing the hearts and minds of women in South east AsiaMar 30, 2022Mar 30, 2022