PinnedSandeep NairinAbout Me StoriesAbout Me — Sandeep Nair“The best ideas come as jokes. Make your thinking as funny as possible.” — David Ogilvy3 min read·Nov 12, 2020--2--2
Sandeep NairinBetter MarketingDecathlon — a Sports Brand’s Playbook for IndiaHow a French budget sports good company is giving biggies like Nike and Adidas a run for their money in India7 min read·Feb 11, 2023----
Sandeep NairMy Marketing PhilosophyWhat’s the difference between scalable growth and having to fire your marketing team?2 min read·Jun 5, 2022----
Sandeep NairinBetter MarketingThe Curious Case of CRED’s campaignsHow a $6bn fintech startup used clever marketing to grow fast9 min read·Apr 19, 2022--1--1
Sandeep NairWhat do women want from marketing?Capturing the hearts and minds of women in South east Asia7 min read·Mar 30, 2022----
Sandeep NairinBetter MarketingHow P&G spent $1.2 million on a failed advertisementand how they eventually found their way back to market leadership by going back to the fundamentals.6 min read·Jan 18, 2022--7--7
Sandeep NairIs the ‘House of Zuck’ strong enough to survive the Facebook train wreck?I published this article first in Forbes India and Moneycontrol via Storyboard 18. See link here.3 min read·Nov 14, 2021----
Sandeep NairBuilding brands for the modern Indian consumerWe are in a phase of brand building evolution where the traditional rulebooks are being re-written. In the era of “skip button” culture…10 min read·Sep 28, 2021----
Sandeep NairHow to grow Duolingo in India — a marketer’s perspective“One language sets you in a corridor for life. Two languages open every door along the way.” — Frank Smith9 min read·Jun 2, 2021----
