“The best ideas come as jokes. Make your thinking as funny as possible.” — David Ogilvy


Photo by Leonardo Toshiro Okubo on Unsplash

Introduction




Artist’s impression of view of Fort George
Artist’s impression of view of Fort George



… and what we can learn from it.

Photo by Charles Gao on Unsplash

What exactly is cannibalization?


What to do when your ad goes horribly wrong

Photo by Macau Photo Agency on Unsplash


A shy, sensitive young woman who wrote children’s books


Personal space is negotiable

Sandeep Nair

Brand marketer with delusions of humour. History buff. Loves psychology & consumer behaviour. Once played Bassanio in Merchant of Venice.

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